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Case Study

I built the content operation I would have sold to a client, and pointed it at my own brand: capture, production, voice, memory, scheduling, and measurement, running as one system of 74 skills.

Content Automation cover art

Content Automation

A personal content engine · aiwaterside.com · built April – October 2026
Capture & Ideas Video Production Voice & Copy Checks Memory Vault Scheduling & Monitoring Content Dashboard

What the system does

  • An idea goes from spoken ramble to a filed, structured entry without opening a browser.
  • Every draft is scored against a 533-line voice fingerprint and comes back with line-level edits before anything ships.
  • Axiom Analytics, a dashboard I built, grades all 327 posts across YouTube, TikTok and Instagram: posts, comments, calendar, ideas and goals in one place.
  • Every published piece files into a 179-page vault, so each next piece is written against everything that came before it.
  • A health monitor checks every scheduled post twice a day, built after posts died silently on expiring media hosts.
74
skills across three agents
327
posts measured across YouTube, TikTok and Instagram
154.6K
views across all platforms
The Challenge

A one-person brand, a full-time build schedule, and no team behind it.

Most of my time goes to building, and I didn’t want content creation eating into that. So I started building out skills one by one to make the process more efficient: thumbnail generation, scripting, recording, motion graphics, video editing, cutting long-forms down into shorts. It all slowly stacked up. Now 74 skills make the whole process way quicker.

The Solution

Four systems, one compounding engine.

SYSTEM 01

Video production

Motion graphics render onto my talking-head footage, word-synced straight from the transcript. Agents scan each long-form for short-worthy moments, fan out one per short with the animations added, and wait for my review. Thumbnails and carousel art get generated through image-model MCP servers (Higgsfield, Nano Banana, GPT Image) with my own best performers as the style references.

Short frame: image and video model card over talking head Short frame: points and miles diagram over talking head Short frame: token-cost stat card over talking head
Frames from shipped shorts, graphics rendered by the pipeline
Remotion · FFmpeg · Playwright · Claude Code
SYSTEM 02

Memory and voice

Every script and video I’ve ever made is documented and studied: my structure, my tone, the way I actually talk. So when I ramble out a raw idea, it comes back as a script that sounds like me, and the same brain writes my captions, descriptions, carousels and comment replies. It’s a second brain of me, purely for content.

179
wiki pages
533
fingerprint lines
Obsidian · Claude Code · Voice Fingerprint
SYSTEM 03

Ship and monitor

Posts schedule out to three channels through Buffer’s API. A monitor checks every scheduled post twice a day and pings me on Telegram if anything dies. It’s also wired into Meta through an MCP server, so comments can trigger automations: someone comments “sheet” and the system DMs it to them automatically.

2
health checks a day
140
media files hosted
Buffer · Netlify · launchd · Telegram
SYSTEM 04

Axiom Analytics, the measurement layer

A reporting app I built to grade my own work: posts, comments, calendar, ideas and goals in one place, synced from three platform APIs plus Buffer. Every post gets scored against the trailing median of its own platform and format, so a win means beating my own baseline, not an invented one. The insight cards tell me what to double down on and what to drop, computed from my own history.

Axiom Analytics Overview tab: insights, weekly cadence, production tasks, posting history
The Overview tab: insights from my own posting history, weekly cadence, and source health in one screen
Next.js · Supabase · Netlify · Recharts
Stack
Claude Code FFmpeg Playwright Next.js Supabase Netlify Buffer Notion Obsidian Telegram

Curious what a system like this would look like pointed at what you’re building?

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